Eastern Airlines of China Co. Ltd. is one of China's three biggest state-owned airlines, with its headquarters located in Shanghai. Its forerunner was the first flight squadron that Shanghai's former Civil Aviation Administration had formed in January 1957. Hong Kong and Shanghai both list it. China Eastern Airlines has one of the newest fleets in the world, with about 800 modern aircraft. Its fleet of Internet wide-body vehicles is the largest in China, featuring cutting-edge commercial and technological models. It is the first in China's civil aviation history to permit the use of mobile phones and other portable electronics. It is among the top ten in the world and can serve 150 million passengers annually with air travel services. 

Paper barcodes are still used by the majority of airlines today to track luggage during the entire check-in, sorting, loading and unloading, and arrival processes. Nevertheless, conventional barcode management presents the following issues:

• The workload is increased by the low scanning efficiency of the current system. 
• The low quality of the scanned data has an impact on the traveling passenger's experience. 
• The low sorting efficiency makes management more challenging.

The application of RFID technology brings the following value to China Eastern Airlines:

• The efficiency of luggage sorting and transportation is increased by 50% and baggage identification efficiency is increased by 200% with the use of RFID technology.
• Helps users manage their belongings accurately and transparently and lessens the issue of misplaced objects.
• Enhances the corporate brand image and passenger experience during travel. 

Seuic UTouch RFID handheld computers are used by Eastern Airlines throughout the luggage tracking process to achieve effective luggage management. Customers have praised UTouch for its lightweight and portable design, which significantly lessens the workload when paired with a specialized backpack.