ANTA Group is a sports goods company specializing in the design, production, and sale of sports shoes, apparel, and accessories. The company follows a "Single Focus, Multi-Brand, Omni-Channel" development strategy and owns several well-known sports brands, including Anta, FILA, Descente, and Kolon. Since 2015, Anta has been the largest sportswear group in China. By August 2019, its market value exceeded HKD 170 billion, ranking it third globally in the sportswear industry.

With hundreds of product lines and thousands of stock-keeping units (SKUs), Anta needs to support multiple brands and over 12,000 retail stores. If tasks like store inventory checks and ordering could be streamlined and made real-time, it would not only reduce daily management costs but also provide real-time national inventory data. This would significantly help in forecasting sales trends and preparing stock in advance.

• Real-time access to sales and inventory data at the store level, optimizing stock structure and avoiding product overstock.
• Timely monitoring of best-selling and slow-moving products, allowing for quick adjustments to business strategies and reducing operational risk.
• Instant insights into store performance and the ability to analyze sales and profitability across stores and products.
• The use of RFID technology improves inventory counting efficiency by 400%.

ANTA Group adopted advanced RFID readers and mobile computers to provide efficient frontline support in its stores. 

• The AUTOID UTouch RFID reader, which incorporates Seuic RFID technology, reduces the time required for stock receipt, dispatch, and inventory searches to a fraction of what it used to be. 
• With support from Seuic mobile computer, Anta has significantly enhanced the ability of its POS management system to provide shelf restocking alerts.